AESP Academy - Breaking into the Utility Market: Is It the Right Fit for Your Business?

When:  Mar 31, 2026 from 02:00 PM to 04:00 PM (ET)

Breaking into the Utility Market: Is It the Right Fit for Your Business? 

Presented by Elizabeth Freeman

Online, LIVE Instructor-Led Training Course


Date: Tuesday, November 18, 2025

Time: 2:00 – 4:00 PM (ET)

Instructor: Elizabeth Freeman

Platform: Webex

Earnable CEUs: 0.2

Earnable PDHs: 2

Fee: $195 or 2 group points for members, $299 for non-members

*To register with Group Member Points, email elearning@aesp.org

Course Description: This two-hour course is designed for small businesses that are considering working with utilities. You’ll explore what it takes to sell to and collaborate with utility companies, gaining practical insights into both the opportunities and challenges of this unique market. With expert guidance and real-world strategies, you’ll learn how to assess whether your business is a good fit, understand the landscape, and make informed decisions about pursuing utility partnerships. 


Learning Objectives: 

  • Explain how utility companies operate, including their regulatory environment, decision-making processes, and key stakeholders. 
  • Evaluate your business’s strengths and capabilities to determine alignment with utility market opportunities. 
  • Develop tailored sales and marketing strategies that address utility needs, incorporating clear communication techniques and value propositions. 
  • Apply knowledge of utility procurement processes to respond effectively to requests for proposals (RFPs) and build lasting relationships. 


*You’ll earn 0.2 CEUs for this course by attending the full session and passing the final quiz with a score of 70% or higher.

*We want everyone to feel welcome and supported. If you need any ADA accommodations, just let us know — we’re happy to help. Email us at elearning@aesp.org.

Cancellations received no later than 14 days prior to the training date will receive a refund, minus a 5% processing fee if paid with a credit card. Cancellations received after the cutoff date and no-shows will not receive a refund (cash or points). AESP reserves the right to cancel a training course at any time with reasonable notice given to all participants.

AESP is accredited by the International Association for Continuing Education and Training (IACET). AESP complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, AESP is authorized to issue the IACET CEU. AESP instructors disclose in advance that they have no interest in any product, service, or material discussed during the course. This information is stated orally and in the training course handbook.