AESP & Brillion Webinar Series Part 2/3: Breaking Free from One-Dimensional Customer Views

AESP 3-Part Webinar Series: Modern Customer Engagement for Utility Programs Series Value: This three-part series equips program managers, marketing directors, and DSM leaders with practical frameworks to transform customer engagement from a tactical marketing activity into a strategic business capability. You'll learn how to coordinate engagement efforts across departments, make smarter use of data you already have (and identify what's missing), and build business cases that demonstrate measurable value even when perfect attribution isn't possible. Whether you're struggling to get customers enrolled, working with limited marketing resources, or trying to prove ROI to stakeholders, this series provides actionable approaches you can implement immediately. Session 2: Breaking Free from One-Dimensional Customer Views Description: Most utility customer data sits in silos—billing in one system, program participation in another, AMI data somewhere else. Meanwhile, program managers need to answer questions like "who's most likely to benefit?" and "what's the right next offer?" with limited visibility into the full customer picture. This session explores how integrating additional data sources—particularly property intelligence and energy performance data—creates new targeting possibilities that weren't feasible with consumption data alone. What You'll Learn: - The difference between message strategy (what you're asking customers to do) and content personalization (how you communicate it) - Which data sources create the biggest improvements in targeting accuracy and how to prioritize them - How to match available data to tactical options when planning campaigns - Real examples of utilities expanding their data models to improve program outcomes

Advancing Energy Affordability and Home Electrification for Everyone with Inclusive Utility Investme

Advancing Energy Affordability and Home Electrification for Everyone with Inclusive Utility Investment Description: This webinar will explore inclusive utility investment (IUI), a financing model for advancing energy affordability and accelerating building decarbonization for all, including renters and low-income homeowners. Presenters will introduce IUI and what distinguishes it from other financing options, present examples of IUI implementation around the US, and discuss barriers to scale and how policy and creative capital sourcing can pave the way for IUI to unlock rapid deployment of clean, affordable, energy solutions. Speakers: Ashley Muspratt, President & CEO, CET Kai Palmer-Dunning, Senior Associate of Building Decarbonization, Clean Energy Works Amanda Sachs, State Policy Manager, Rewiring America Attendees will learn how to: 1. Explain the core principles of Inclusive Utility Investment (IUI) and differentiate it from other common energy financing models used to support building decarbonization and energy affordability. 2. Analyze real-world examples of IUI implementation across the United States to identify key design features, stakeholder roles, and outcomes related to serving renters and low-income households. 3. Evaluate policy, regulatory, and capital sourcing strategies that can address barriers to scaling IUI and formulate potential pathways for accelerating equitable clean energy deployment in their own jurisdictions or professional contexts.

AESP Academy - Energy Management Essentials

Energy Management Essentials Presented by Jim Magee, CxA, EMP, LEED AP Online, LIVE Instructor-Led Training Course Date: October 28, 2025 Time: 2:00 - 4:00 PM ET Instructor: Jim Magee, CxA, EMP, LEED AP Platform: Webex Earnable CEUs: 0.2 Earnable PDHs: 2 Fee: $195 or group points for members, $299 for non-members * To register with Group Member Points, email elearning@aesp.org Course Description: Ready to build your energy management skills? This interactive virtual session is designed for early-career professionals who want a strong foundation in energy efficiency, sustainability, and strategic decision-making. In just two hours, you’ll gain practical tools and insights to help you grow in your role and make an impact in the industry. You’ll leave this session able to: Explain core energy management concepts, including efficiency, sustainability, and resilience. Interpret and analyze energy data using utility rate analysis and benchmarking. Identify key industry standards, regulations, and best practices. Apply strategies for energy audits, project implementation, and evaluating emerging trends. *You’ll earn 0.2 CEUs for this course by attending the full session and passing the final quiz with a score of 70% or higher. *We want everyone to feel welcome and supported. If you need any ADA accommodations, just let us know — we’re happy to help. Email us at elearning@aesp.org. Cancellations received no later than 14 days prior to the training date will receive a refund, minus a 5% processing fee if paid with a credit card. Cancellations received after the cutoff date and no-shows will not receive a refund (cash or points). AESP reserves the right to cancel a training course at any time with reasonable notice given to all participants. AESP is accredited by the International Association for Continuing Education and Training (IACET). AESP complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, AESP is authorized to issue the IACET CEU. AESP instructors disclose in advance that they have no interest in any product, service, or material discussed during the course. This information is stated orally and in the training course handbook.

AESP & Brillion Webinar Series Part 3/3: Measuring What Actually Matters in Modern Customer Engageme

AESP 3-Part Webinar Series: Modern Customer Engagement for Utility Programs Series Value: This three-part series equips program managers, marketing directors, and DSM leaders with practical frameworks to transform customer engagement from a tactical marketing activity into a strategic business capability. You'll learn how to coordinate engagement efforts across departments, make smarter use of data you already have (and identify what's missing), and build business cases that demonstrate measurable value even when perfect attribution isn't possible. Whether you're struggling to get customers enrolled, working with limited marketing resources, or trying to prove ROI to stakeholders, this series provides actionable approaches you can implement immediately. Session 3: Measuring What Actually Matters in Modern Customer Engagement Description: "Support program enrollment." "Reduce call volume." "Build awareness." These program objectives are common, but they make it nearly impossible to measure whether engagement efforts are working or to build business cases for ongoing investment. Many utilities also lack the attribution systems and baseline data that would enable clear ROI analysis. This session provides frameworks for defining measurable objectives and demonstrating value—even when perfect attribution isn't possible. What You'll Learn: How to translate program needs into measurable engagement objectives with clear success criteria Strategies for establishing baselines and demonstrating value when perfect attribution isn't possible Why some marketing metrics (customer trust, relationship strength) matter for long-term program success Building business cases that justify sustained investment beyond one-off campaigns

Derisking New Construction Data Center Programs

Business Issues & Regulatory Models Topic Committee Presents: From Server Farms to Statehouses: Simplifying the Data Center Surge to Amplify Efficiency Impact Overview: As AI and digital services fuel unprecedented growth in data center energy consumption, this session explores how one program is proactively addressing the challenge. Through a comprehensive market assessment and a cross-jurisdictional policy review, the presentation will highlight strategies to streamline regulatory complexity and accelerate energy efficiency from the outset of data center development. Key Themes: The rapid rise in data center energy demand, projected to triple by 2028. Oregon’s POWER Act and its implications for balancing data center growth with residential energy equity. A national review of successful energy efficiency programs and utility models. The role of data storytelling and integrated research in navigating policy and technical challenges. Learning Objectives: Policy Impact: Determine how local, state, and federal policies—like Oregon’s POWER Act—affect data center siting , rate structures, and energy program participation. Program Design: Compare effective design strategies from successful data center energy efficiency programs across the U.S. Strategic Communication: Demonstrate how to use data storytelling and cross-sector research to simplify complex energy issues and inform program development. Speakers: Jared Casey and Andrea Salazar, Michaels Energy Shelly Carlton, Energy Trust of Oregon